Exploring Consumers’ Quality Perceptions of Local NI Food & Drink Produce
Miss Rachel Malcolmson (Ulster) The Northern Ireland (NI) agri-food industry faces significant challenges in re-building consumer confidence in the quality and authenticity of food/drink products. However, increasing demand for authentic, high quality produce, paired with a renewed sense of food patriotism, presents new growth opportunities for local and artisan food/drink products to be promoted for … Read more